INSIGHTS
Practical ideas, observations, and lessons from the work we do every day.
Introducing Trust & Proof
After more than 20 years as MPW Marketing, we’re introducing a new name: Trust & Proof.
The name is changing. The work behind it is not.
From Search Engine to Action Engine
If you’ve been waiting for a digital assistant that actually assists, look to OpenClaw. Instead of waiting for a prompt, OpenClaw takes the lead with proactive morning briefings and timely task alerts.
How to Efficiently Media Buy on TV
Most TV and streaming ad budgets are not inefficient because the rates are bad. They are inefficient because advertisers are not armed with the tools or the time to compare options properly.
Why WordPress Backup & Maintenance Is Essential
WordPress websites rely on plugins, themes, and the core platform. Each of these receives ongoing updates and security patches. Without updating them, they become open doors for attackers.
Celebrating 2025 and Building What Comes Next
As 2025 winds down, we have been reflecting on the work and the moments that shaped this year – from welcoming new team members, to supercharging our capabilities and understanding of AI, and celebrating client wins.
SEO is DEAD! …Again
Does this happen in other industries? Every three to four years headlines start popping up about the untimely death of SEO. It’s click bait at its finest because we all want to know: Who (or what) killed SEO?
MINI CASE STUDY: T.F. O’BRIEN Instant Form Lead Gen With Cool Results
We pride ourselves on being in our clients’ corner with a focus on driving measurable ROI for every dollar we spend.
Any Way You Slice It, We’re Grateful for You
As we wrap up another year at Trust and Proof, one thing’s crystal clear: any way you slice it, the proof is in the partnership.
Google Ads: Constantly Evolving
If there’s one thing we can count on in digital marketing, it’s change. Over the last few years, the rise of AI has accelerated that pace more than ever before.
